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As we are getting more connected with the technologies from dawn till dusk, hence need of
Artificial Intelligence increasing heavily with faster evolution speed than ever. It is been
estimated in that blog that till 2020, 50 billion devices will be connected with the Internet.
Imagine how large is our network, well this is just the beginning.
What is Artificial Intelligence?
In simple words Artificial Intelligence is making a machine thinks likes a human. Technically AI is
a network of algorithms, which provide the most robust result quickly. The term commonly used
referencing AI’s are :- machine learning, deep learning, natural language processing and
prediction analytics.
A booster to span Sales, Service and Marketing
Apple’s siri and Google assistant is a unique example of Artificial Intelligence, provided the
power of AI into the hands of every consumer. There are other competitors as well like Amazon
Alexa, IBM watson.
It terms of business, AI provides better customer engagement to business leaders and helps in
increasing the revenue.
Customer centric use case of Artificial Intelligence
1. Lead Scoring of Sales & Marketing.
2. Accurate measurement for Sales forecasting
3. Customer service case classification/routing
4. Sales opportunity scoring
5. Email Marketing
Intelligent Sales using Artificial Intelligence:
Imaging every morning you wake up and your smartphone will assist you for the entire sales
opportunity from wishing you good morning to closing the opportunity.
AI has a great impact on sales department with drastic improvements in speed of Sales
operations. More than 70% of sales team say there has been a positive impact on there sales
reps’ productivity.
Additively, smarter selling with AI assisting organisation to building strong and long lasting
relationship rather just making transactions.
Benefits of Intelligent selling in Salesforce :-
- Automatic data capturing enabling reps for making best next move.
- Predictive sales helps in prioritizing leads and attention to high value opportunities.
- Digital assistants will help maintain the relationship once it’s established by schedulingcalls and issuing reminders.
Deliver smart services
A customer always expect for retrieving the best service he paid for. An excellent customer
service leads the consumer for repurchasing as well as the loyalty, reduces the customer
escalation and helps in increasing the customer engagement.
AI has drastic role in improving the omni-channel services by auto-recommendation of right
content to the agent on right time with suggested solution, case and next possible actions. It
leads the agent to tell the customer appropriate actions instead of telling offers in which he will
not likely to be take interest.
Marketing smarter with AI
Now a days phenomena of marketing is becoming different but not completely technical and
data scientific instead it is adapting the Artificial Intelligence in its core procedure which itself
providing the best decision for implementation and automation which is in result saves the
executive time.
Now a days marketers are leveraging dynamic content by using predictive intelligence which is
helping them not only in deepen the customer relationship but also riding along with them.
Thanks to machine learning which is helping marketers to know the interest of their each
customers without involving a lot of resources to customer.
The organisation which is not adapted the Artificial intelligence yet has major concern of it use
case, controlling , make the system by themselves or buy another product. There are a lot of
challenges which needs to be faced from digging into the entire business process to hire some
data scientist which costs a lot of money.
Better to go with Salesforce Einstein :-
Salesforce Einstein provides a set of AI platform services and solving consumer problems
across sales, service, marketing and IT. It enables any company to leverage the power of
advanced AI which helps them delivering the smarter, predictive and more personalized
customer experience.
Einstein cloud solutions provided by Salesforce
- Sales Cloud Einstein
- Service Cloud Einstein
- Marketing and Analytics Cloud Einstein
- Community Cloud Einstein
- IoT Cloud Einstein
- App Cloud Einstein
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